Hard to believe web based email marketing is now one of the newest and easiest ways to become a millionaire. Twenty years ago very few people had even heard of email let alone the world wide web or email marketing of any kind. Now look at the world. In less than twenty years web based marketing has become the most important way to market a business or product.
Using web based email marketing
If you are selling products or services on the internet and you aren’t asking your visitors for their email addresses you are missing out on a lot of money. I know now, after researching email marketing that I also am not making as much money as I could be as I’m not collecting anyone’s email addresses.
I’ve decided that I need to get into email marketing as I have quite a few websites that I could be collecting email addresses on. My biggest stumbling block is what to offer people to signup and get on my list?
Now I just had a thought about how to collect email addresses with no problem at all. Wouldn’t it be nice if some expert wanted to put an email collector on one of my sites. He’d get to put my surfers on his email lists and I’d get a copy of all of my surfers who signed up for the list so I could email them too. Maybe someone will do that someday but right now no one does that with collecting email addresses so we have to learn how to do it ourselves.
Why is web based email marketing so popular?
- Email marketing is cheap
- Web based email is very targeted
- Email is faster than any other marketing
- Web based email marketing is very easy to do
- Email marketing is highly effective
Using an email advertising campaign.
Make sure that you keep good records of everything you do when you are doing any kind of marketing. With email it’s even more important as things happen so quickly. You need to know who opened your emails and who didn’t, what percent of people were actually delivered to, what percent clicked the link and even more important, who bought something.
If you aren’t keeping track of at least the basics you don’t have a real email marketing campaign. More than likely you just have a hot mess with no idea what worked and what didn’t. You may make a little bit of money this way but it won’t be near as much as you could make if you kept good track of your stats.
When you set up your web based email marketing campaign you need to know who your sending to, have they bought before(Those are the hottest prospects), how many emails you are going to send in a week, what testing you are going to be doing with each series of emails and what you are going to say in each of your marketing emails.
Building an email list
- Use or give readers valuable content they need.
- Have a highly interactive site.
- Use Twitter, Facebook, etc for collecting email addresses.
- Offer them something for free in exchange for their address.
For web based email marketing the best thing you can do is the double opt in method. This is where, when the surfer signs up for your email newsletter you send them an email asking them to confirm the fact that they want what they signed up for. You can use single optin but I and most others prefer the double optin. It is one of the email marketing best practices you should follow.
Email Marketing can still be an effective choice for building an internet business and generating sales despite the bad reputation it has with some people. With permission based email marketing you aren’t considered a spammer as you have been given permission to email your newsletter, great offers or whatever to your subscribers.
If you do a search, you can find many companies online that sell or provide email marketing services. Some have a large range of services that will help your marketing campaigns with autoresponders, conversion tracking and other resources. For the best email service you are going to want your own dedicated email server and some sending software or email blast or broadcast software.
You can set up a web based email marketing campaign to send newsletters, follow up email messages, campaigns, broadcasts and much more that will make you a ton of money.