What are the email marketing best practices? Do you know? I’ll bet you’ve heard that the moneys in the list. Email list that is. But how do you build a list and operate it. What are the best practices for email list building? Before you can get a list you need to collect the email addresses of the visitors to your site.
If you aren’t using email marketing you should be. It can increase your income a lot. So build a list following best practices and you’ll do very well. Just remember when you start mailing your list you want to build rapport with them and become their trusted friend. That’s one of the many best practices.
In my mind the most important thing about collecting names and addresses is that your list be a double opt in. This means they sign up for your great mailings and after they signup you send them a quick mail and have them confirm that it was them who signed up on your website.
With the double opt in you have much less chance of being labeled a spammer. You don’t want that to happen as some hosts will close your account instantly. You need to have your site hosted with a company that understands email marketing and the problems that go with it. For this reason I wouldn’t set up an email campaign on anything hosted at GoDaddy. I’ve heard to many rumors that they just flat shut sites down.
Developing a personal relationship with the people on your list will lead to many more sales than just sending auto responder impersonal emails. If you can build relationships you can outsell other with lists 5 times larger than yours. If you want to make the most money developing relationships will be another of your best practices.
It’s safe to say that email marketing is a very powerful tool if you use it correctly. Make double sure your emails aren’t filtered as spam. You will always use a few to the spam filters people use but by avoiding certain words like free or discount can help.
You also want to make it easy for people to unsubscribe from your list. The easier it is to unsubscribe the fewer spam complaints you will get. The link to unsubscribe should be easy to find in your emails and should also take them directly to the page where they can opt out of your list.
One click is all it takes so don’t make it harder with verifications, etc. as you’ll just cause yourself problems. If they want off your list, let them go easily.
There are some statistics that say Tuesday and Wednesday are the best days to send emails if you want a high response. Other days work too but it seems those two days are the top two if you want to make money.
Make sure you don’t have any spelling errors in your emails. It doesn’t look professional and everyone has a spell checker nowdays so use it. It’s just another little thing that will help you make more money with your emailings.
You can find more information about email marketing best practices at the link. Follow these email marketing best practices and you’ll do just fine.